Pouneh Sedghi
Head of Marketing

A highly capable, commercially focused marketing leader, Pouneh has a wealth of experience in leading teams to develop and deliver successful integrated through the line B2C and B2B marketing campaigns. Pouneh has provided Board Members, Business Owners and Leadership Teams, success on growth opportunities – enhancing organizational capabilities, brand awareness and reputation.

 

Qualifications and Memberships

MBA, GDM, BBS,  DFP 

 

Areas of Expertise

Strategy and planning right through to execution, multi-channel marketing, integrated marketing strategy and campaigns, budgetary management, team leadership, brand development, customer lifecycle management from acquisition to retention and reactivation, upsell/cross-sell programs, lead generation, demand generation, digital marketing, building industry alliance partnerships, international marketing, ecommerce.

 

Pouneh works with senior internal stakeholders across key business functions and across multiple business units to achieve the desired financial and overall company objectives. She works closely with industry alliances and partners to extend customer reach and brand awareness to ensure effective return on investment.

 

As strong relationship builder and senior influencer, she has a proven ability to create and sell brand concepts at a commercial and executive level, together with a track record for delivering high conversion marketing propositions that create value and generate high value ROI.

 

Background and Career History 

With over a decade of experience in marketing across various industries and brands, Pouneh has created countless successful campaigns. After years of directing large-scale projects, her curious and strategic spirit eventually lead her to hone her skills in the world of strategy.

 

Her broad and deep marketing knowledge has been gained across a wide range of industries including technology, health and manufacturing and telecommunications. She has a solid understanding of digital channels, multi-channel marketing, lead nurturing, creation of long terms brand equity across differentiated brands.

 

It’s the strength of her combined experience that provides the ability to quickly translate metrics and insights into decisive integrated marketing strategy that provides results.