Pouneh Sedghi
Head of Marketing

Pounéh is a dynamic conscious marketing strategist and with a passion for helping organisations and entrepreneurs to create value, navigate and master the ever changing, complex world of business and sustain company's human approach to business, whether they’re B2B or B2C. She makes things less complex in order to respond meaningfully, usefully and empathetically to customer needs consciously and authentically.  

 

Pounéh helps organisations develop compelling brand stories to amplify reach, and expand impact in the world, putting organisational  purpose and passion at the forefront of all things marketing.  Pouneh has a wealth of experience in leading teams to develop and deliver successful integrated through the line B2C and B2B marketing campaigns. Pouneh has provided Board Members, Business Owners and Leadership Teams, success on growth opportunities – enhancing organizational capabilities, brand awareness and reputation.

 

Qualifications and Memberships

MBA, GDM, BBS, DFP, CIECL

 

Areas of Expertise

Branding and identity, strategy, marketing, digital strategy, social media, communications and sustainability 

 

Background and Career History 

With over a decade of experience in marketing across various industries and brands, Pouneh has created countless successful campaigns. After years of directing large-scale projects, her curious and strategic spirit eventually lead her to hone her skills in the world of strategy.

 

Her broad and deep marketing knowledge has been gained across a wide range of industries including technology, health and manufacturing and telecommunications. She has a solid understanding of digital channels, multi-channel marketing, lead nurturing, creation of long terms brand equity across differentiated brands. It’s the strength of her combined experience that provides the ability to quickly translate metrics and insights into decisive integrated marketing strategy that provides results.