With over 20 years of experience and having lived in Shanghai for more than 9 years, Klaus" business expertise lies in the fields of executive coaching, cross-cultural training and marketing.
With over twenty years of China experience and having lived in Shanghai for more than nine years, Klaus" business expertise lies in the fields of executive coaching, cross-cultural training, marketing, PR, tourism with focus on China. Klaus conducts coaching sessions and training seminars in English, Chinese and German.
Having a degree in Industrial Business Management, Klaus studied Sinology and Ethnology in Germany and China. His education is complemented by a certification "Translation Management in Sino-German Cooperation" and a certification in "International Marketing".
Before he moved to China, Klaus was operating as Director of the China Education & Training Center Hamburg. For seven years he has been working in Shanghai for the German Chamber of Commerce to combine economic targets with social and cultural considerations.
He established PR strategies and leveraged destination image to support marketing strategies and sales. He maximized brand equity and familiarity by the extensive press releases, quality coverage, media FAM trips, events. Furthermore Klaus designed and executed website strategies and online campaigns to activate sales &marketing programs via the web to reach out to a wider target consumers, website and databasemanagement.
Moreover he has gained a lot of experiences in developing, implementing and monitoring the integrated marketing plans, strategies and advertising campaigns, effective media buying to drive the marketing promotion.
Klaus is fluent in Chinese, English, German and French.