Aleida Mienstra
Kuala Lumpur

With her solid corporate background and international experience managing cross-cultural teams, Aleida is a skilled executive coach who understands the business reality and challenges executives face in Asia.

 

Areas of Expertise

 

  • Executive Coaching
  • Career coaching and mentoring
  • Cross-cultural competency building
  • Strategic sourcing skills
  • Multilingual (Dutch, English)


Overview

 

With her solid corporate background and international experience managing cross-cultural teams, Aleida is a skilled executive coach who understands the business reality and challenges executives face in Asia. Her coaching style is positive, culturally sensitive and results orientated, aiming to improve performance for both the individual and the organisation.

 

Business Background and Experience

 

Aleida has successfully coached senior executives and managers in a range of industries, amongst others in the procurement, retail and financial industry in Hong Kong. Her experience also includes cross-cultural training, training on strategic sourcing skills and facilitating workshops.

 

Aleida has over twenty years of management experience in the food and beverage industry, of which more than ten years in global and regional leadership roles in strategic sourcing. In her position of Procurement Director Asia for a global multinational in FMCG she managed cross-cultural and virtual teams in South East Asia.

 

Approach

 

People's motivations drive Aleida's coaching approach. A coaching journey starts with extensively exploring the future " beyond the client's imagination " resulting in ambitious and stretching goals. By creating new insights and awareness of potential and strengths, her coaching counterparts develop a true commitment to change and achieve implementation.

 

Qualifications and Memberships

 

  • Accredited Organisational Coach, Level Three, IECL;
  • Associate Certified Coach (ACC), ICF
  • Education: Masters in Business Law, Executive Diploma in Training Management and Organization Development.
  • Diagnostic: MBTI Step I & II certified practitioner

 

Recent Client Engagements

 

  • Global Category Manager Sourcing, FMCG " worked with client on self-awareness and using natural strengths to maximize impact in his leadership role.
  • Deputy CFO, Global Investment Bank " coachined the client on effective cross-cultural communication and virtual team management in his new regional role.
  • Senior Business Development Director, Financial Services " worked with the client to get clarity on her future career path and key strengths to successfully approach the job market.
  • Supply Chain Manager, Retail Industry " coached the client on role clarity and management of priorities and expectations to improve performance.