
With her solid corporate background and international experience managing cross-cultural teams, Aleida is a skilled executive coach who understands the business reality and challenges executives face in Asia.
With her solid corporate background and international experience managing cross-cultural teams, Aleida is a skilled executive coach who understands the business reality and challenges executives face in Asia. Her coaching style is positive, culturally sensitive and results orientated, aiming to improve performance for both the individual and the organisation.
Aleida has successfully coached senior executives and managers in a range of industries, amongst others in the procurement, retail and financial industry in Hong Kong. Her experience also includes cross-cultural training, training on strategic sourcing skills and facilitating workshops.
Aleida has over twenty years of management experience in the food and beverage industry, of which more than ten years in global and regional leadership roles in strategic sourcing. In her position of Procurement Director Asia for a global multinational in FMCG she managed cross-cultural and virtual teams in South East Asia.
People's motivations drive Aleida's coaching approach. A coaching journey starts with extensively exploring the future " beyond the client's imagination " resulting in ambitious and stretching goals. By creating new insights and awareness of potential and strengths, her coaching counterparts develop a true commitment to change and achieve implementation.