Trevor Smith
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Trevor began coaching in 2012 and has worked with senior leaders across a diverse range of industries across Asia including government agencies, banking, insurance, risk and compliance, retail, marketing, luxury brands, not-for-profits, media, property, legal, IT, manufacturing, logistics, accounting and asset management. His counterparts include keynote speakers, authors, musicians and TV personalities. He also coaches teams to perform at their best. 


Trevor is trained to IECL Level Three standard as well as team coaching methodologies. His coaching style is a blend of coaching theories using adult learning principles focused on strengths and narrative coaching in a highly engaging way – all firmly grounded in the realities of business life.  


Trevor has 30 years of business experience in London and Hong Kong. He is a former member of the Executive Management Team of Standard Life (Asia), Sales Director North Asia for Friends Provident International and Head of Sales (Hong Kong) for Aviva. He is currently an Independent Non-Executive Director for a HK Insurance company (FTSE 100 subsidiary) and former Director of a HK registered charity focusing on ending the abandonment of disabled children in China.


  • Executive coaching

  • Mentoring

  • Organisational change

  • Developing leaders and emerging talent

  • Personality profiling

  • Career development and transition

  • Succession planning

  • Sales revenue generation

  • Personal effectiveness

  • Team coaching

  • Confidential executive support 


  • Chief Investment Officer, Global Bank (HK) – coaching focussed on developing the skills required to perform at senior level and developing their team to achieve their full potential. 

  • CEO, Government Department (UK) – coaching resulted in outcomes that were centred around the transition from commercial to public sector and working with former peers.

  • Head of Asia, Global Manufacturing (Singapore) – coaching concentrated on increasing self-awareness and positioning for a Board level appointment.

  • Equity Partner, Legal Practice (HK) – coached on preparing to become a senior equity partner, leading the practice amid significant change.

  • Founder and Managing Director, Brand Agency (HK) – coaching centred around building a diversified business, enabling team members to step up and adopting a coaching style of leadership and management.

  • Head of Asia, Accounting Professional Body – coaching outcomes were linked to personal performance in an expanded role in North Asia.  

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